MAKING CHANGE WORK FOR THE DANVILLE AREA
By B. R. Ashby, M. D.
May 12, 2005
“Where
there is no vision, the people perish,” Proverbs
29:18
This
week the Board of Directors of the Danville Regional
Health System announced an historic decision that will
shape the future of the Danville area forever.
In exercising
its legal responsibility, the Board has made a difficult
decision, one that will ensure the availability of the
best healthcare services possible for the citizens of
our community. Over the years, the Health System has
grown in value and become one of the most significant
assets of the Danville area. Unfortunately, our community
has not kept pace with the growth of the Medical Center.
We struggle with the realities of ongoing job loss,
plant closings and the decline of tobacco.
As a life-long
resident of Danville, I can attest that we are a proud
people. We are proud of our history and proud of our
home-grown businesses. But, as Max DePree writes in
The Art of Leadership, our “first responsibility
is to define reality.” And the reality is that
it takes more than hard work and pride to survive, and
thrive, in today’s global economy.
We have a
vision, and we must have the resources to make that
vision a reality.
Based on
current trends, our community faces tough challenges.
What is our
future? What is in store for our community? What is
happening to our young people after they complete college?
Do they return to Danville, or do they feel the need
to seek a more promising career elsewhere?
The members
of the Board are long time residents of the Danville
area who
expect to live here the rest of their lives. We are
here by choice, and see and feel what is happening to
our community. We know the pain and anguish when opportunities
are lost. As Board members, we are guided by one principle
– determining the right thing to do for our community.
In agreeing
to sell the Medical Center and related assets, the Board
will accomplish two major goals:
· Secure
the future of healthcare for citizens in the Danville
area, and
· Create
a foundation, funded by secured financial resources
that will benefit this
community into the future.
Across America,
independent hospitals in rural areas are at risk. The
pressures on them are heavy. At least three hospitals
in Virginia have declared
bankruptcy in recent years. At least four other community
hospitals have been sold, and used the proceeds to establish
multi-million dollar foundations to enhance the health,
education and welfare in their communities.
While Danville
Regional is in a slightly different position from those
hospitals, in
that the organization is performing at a high level,
we face the same challenges. One
ongoing issue for the Medical Center is Medicare and
Medicaid. More than 70 percent of our patients depend
on these government programs, which could be reduced
at any time. Finding the funds to reinvest in our facility
and technology is another major issue.
In early
2004 we engaged legal counsel experienced in health
care matters. After
conducting an orderly and systematic analysis for more
than a year and a half, the Board of the Health System
came to a unanimous conclusion: Sell the hospital and
use the proceeds to benefit the Danville area. You may
well ask why sell now, if Danville Regional is performing
so well? The Board feels that now is the best time while
the value is high. In a position of strength, the Health
System has more options and brings a higher price, which
means greater resources for the community.
The Board
considered a number of outstanding healthcare organizations,
both notfor-profit and for-profit, as its partner. We
asked the tough questions about how they
would operate Danville Regional. We studied and even
visited hospitals operated by
these organizations and talked with leaders in those
communities. At the end of our
careful and thoughtful analysis, we concluded that LifePoint
Hospitals, Inc. is the organization that best fits the
Danville model of “providing healthcare excellence
close to home.” LifePoint has agreed to maintain
the existing levels of charity care, offer jobs to all
existing employees and retain the existing services.
The name, Danville Regional
Medical Center, will remain.
Unfortunately,
we were at a serious disadvantage by not being able
to communicate during this negotiating process. Confidentiality
agreements are required when publicly traded companies
are involved.
We are confident
that LifePoint will continue the tradition of healthcare
excellence we have provided. In fact, we expect that
LifePoint will improve and expand
our existing services. LifePoint also will be a strong
corporate citizen. Healthcare is in
good hands for the Danville area.
As we look
at our community, we are overwhelmed. Everywhere we
turn, there
are unmet needs. The health, education and welfare of
the people of the Danville area are our priority, and
it takes financial resources to address those concerns.
Investing
the approximately $200 million from the sale of the
hospital into a
community foundation is the best way to serve these
needs. The funds from the sale
itself will not be spent; instead, the investment of
those funds will be distributed to
organizations which benefit the Danville area. Similar
foundations distribute
approximately 5 percent of their returns annually.
The Medical
Center has enjoyed the loyalty and support of our community
for
more than 120 years. Because of that support, we seized
the opportunity to secure quality healthcare and return
major support to the community in the amount of millions
of dollars a year.
The Danville
area can become a model for communities that had the
courage to
recognize an opportunity, and take the necessary steps
to reshape the future. By
becoming masters of our own destiny, we can make our
vision a reality.
This is
an extraordinary opportunity to make an extraordinary
difference at an
extraordinary time in the history of our community.
A Danville native,
B. R. Ashby, M. D.
Chairman of the Board of Directors and CEO
Danville Regional Health System. |